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Up Your Virtual Meeting Game

Up Your Virtual Meeting Game

Let’s talk about why you might want to up your virtual meeting game.  Propelled by Covid-19, virtual meetings have suddenly become integral in maintaining productivity in today’s modern business environment.  An increasing number of businesses are realizing how cost-effective remote working can be.  An unexpected result of social distancing brought about by the Coronavirus pandemic is the expansion and normalization of the remote workforce.

Read about how marketers are coping with Covid-19 

Social distancing has forced us into using new technologies, and business owners are quickly embracing remote working environments. They are reducing overhead by decreasing physical space for on-site employees to occupy.  Some are automating productivity monitors to decrease supervision time while allowing employees more freedom to structure daily activities.  NBC News reports that telecommuting saves employers money in a variety of unexpected ways.

Well before the pandemic, the popularity of remote work had been steadily growing.

In 2018, CNBC reported that an estimated “70 percent of professionals work remotely — a phenomenon known as telecommuting — at least one day a week, while 53 percent work remotely for at least half of the week.”

While web conferencing isn’t something new to most of us, using it daily might be – and as professionals, it’s a good idea to be mindful of best practices to make the most of your virtual presence.  Here are some tips for maintaining a professional image while video conferencing.

 

1. Dress for success

Ah, the freedom to wear what you want and feel comfy.  Don’t fall into the belief that being at home is an excuse to underdress for a meeting.  Make no mistake, your work associates don’t want to see you in your jammies, nor will you make the right impression by appearing disheveled.  Prepping your visual image will also help in shifting into a business-meeting mindset.

2. Look around

There is wisdom in prepping for a meeting, but prepping for a virtual meeting includes looking at your environment and making sure it conveys professionalism, even if you are at home.  This means no unmade beds or clothes and trash lying around in the background.  Take the time before every meeting to look at yourself and everything within sight.  Improve the lighting if needed.  Better yet, use a customizable background when possible.  Along with the more common photo websites,  Golden Gate National Parks Conversancy and PC Mag have great free background images.

3. Log in early

It sounds like overkill, but by logging in a day or a few hours before your meeting, you can avoid keeping others waiting if you can’t proceed before making a software update or if the software is one you aren’t familiar with.  This will also give you time to correct microphone or camera problems, or set up background filters.

Prepping well in advance will allow you to present a smoothly professional appearance.  Your colleagues might sound helpful and patient while you fumble with technical issues, but remember that doing so wastes precious time.

4. Avoid the keyboard

You may be tempted to take notes on your keyboard, but don’t. Others can hear you typing which can be distracting, maybe even rude. Doing so also sends the message that you aren’t fully engaged, and that probably isn’t the impression you wish to give.

If you must, use a headset so the microphone isn’t next to the keyboard as you type.  Or invest in a digital pen like Livescribe.  Livescribe pens simultaneously record sound and digitize your notes so that one can simply tap anywhere on the page to hear what was being said at the time a particular note was written.  It’s like magic.  Another option is to use GoToMeeting’s Smart Assistant to auto-transcribe for you.

5. Mute it

To avoid adding to background noise and echo, mute your microphone unless you are speaking.  Your meeting members will appreciate it.  Reducing ambient noise inhibits distractions and allows meeting participants to be heard more clearly.  Also – while coworkers might coo appreciatively at seeing your children or pets, they definitely won’t want to navigate around the noise or interruption often accompanied by their presence.

6. Announce yourself

Be sure to announce yourself when entering a meeting and avoid that awkwardness when someone joins but doesn’t introduce themselves.  Try not to interrupt anyone mid-sentence, and speak up so others won’t need to ask you to reintroduce yourself.

7. No eating

Just as you wouldn’t munch chips or slurp noodles during an in-person meeting, don’t do so in a virtual meeting.  Being at home during a virtual meeting does not mean making yourself at home.

8. Pay attention

This probably goes without saying, but don’t have side conversations.  Try to behave as if you are in an in-person meeting, even though the temptations to do otherwise are so great.  Don’t text your bestie, and don’t get up, walk around, and be otherwise distracting.  Remember that others can see and hear you.  Try to sit upright and appear attentive.  Be courteous.

 

You can be a remote meeting rockstar.

Follow these simple tips, allow yourself plenty of time to become familiar with new technologies, and soon you will become a remote meeting rockstar.

Now is the time to update your professional skills to include video conferencing.  Today’s business environment demands it, and this technology is here to stay.

Coronavirus:  How marketers are coping

Coronavirus: How marketers are coping

Coronavirus is wreaking havoc on business worldwide, and marketers are scrambling to realign strategies.  The Organisation for Economic Cooperation and Development is warning that Coronavirus could cut global economic growth in half. As the shortage of testing kits eases, higher numbers of US cases are being uncovered. Trading on the stock market was halted to suppress a market freefall. People are hoarding bottled water and other supplies.

Impact on Products and Services

You probably know that some products and services have been harder hit than others. For example, the travel and hospitality industries have been especially hard hit. Mega events are being canceled, affecting a full array of service businesses – airlines, hotels, restaurants, and ground transportation. Some marketers are reporting a recent 15% drop in online product sales with Coronavirus being the only obvious possible factor as consumer reluctance to receive deliveries grows.

“The impact on … the world through business travel and tourism, supply chains, commodities and lower confidence is growing …” – Organisation for Economic Cooperation and Development

In today’s world economy, manufacturers spanning the globe rely on components from China.  To offset losses, advertising agency planners are shifting focus to industries with less exposure to travel, manufacturing, imports, and large-venue entertainment.

Coronavirus is also skewing ad data. According to Digiday, Coronavirus is now the second-most common blocked word behind Trump on news channels, as advertisers veer away from having their ads associated with bad news or controversial topics.

How Marketers are Coping

Some marketers are temporarily halting campaigns, while others are reassigning budgets. Some are cutting back budgets across the board, pausing the less productive, top-of-funnel campaigns while retaining only the most productive components of their campaigns. In other words, awareness campaigns, because they contribute less to actual sales, are the first to get cut, while campaigns targeting customers already in buying mode are retained.  Agencies are focusing on retargeting campaigns where potential customers have abandoned carts or have visited websites with specific products.

“Procter & Gamble Unilever, Apple, Microsoft, Danone, AB InBev, Burberry and Aston Martin, made cuts to sales forecasts for the year …” – Seb Joseph, Digiday

Unfortunately, marketers are preliminarily planning for fourth quarter now and it is far too early to predict how Coronavirus will affect buying habits over the next few months. There is real potential for a marketing disaster as advertisers rethink plans for year-end and possibly reserve funds for when consumer spending returns to normal levels. Advertisers will likely reallocate funds or pause campaigns altogether, as consumers stock up on necessities and conserve cash.

Some advertisers will be shifting to a recession-like strategy – reserving capital and using only the most productive of ad campaigns as a measure to survive until consumer stability returns. Unfortunately for those of us in the business, in times of uncertainty, ad spending is often one of the easiest expenditures to pause. TV ads are often booked months in advance with penalties for cancelation. This makes digital media that much more vulnerable to budget cuts. However, the longer the recovery takes to initiate, the more likely brand advertising and TV ads will fall behind search and digital marketing budgets, as digital ads tend to capture consumers closer to the actual purchase.

Contingency Planning

Contingency planning is top-of-mind as the daily news is increasingly concerning.  Having a Plan B is probably wise, given today’s mindset. Detailed and frequent data analysis will help advertisers determine where to adjust ad budgets, as will flexible planning that responds to fluctuations.

The Cost of Outdated Computer Systems

The Cost of Outdated Computer Systems

Guest blogger, George Dikeakos, is an Information Technology professional at LevelDesk in the Orange County, California area.  Here he discusses how costly it can be to use outdated computer systems.

You walk into the office on a Monday morning, sit down in front of your computer, and take a sip of coffee. After you get that first-sip-jolt, you stretch your fingers and proceed to type your password into the computer. For the past three (or is it four?) years, your workstation hasn’t really failed you. After all, resolving any issues is usually fixed with a quick reboot. But today, something was amiss.

After struggling with a simple task such as logging in, you resort to the trusty reboot. Yet, the computer is struggling to let you in. At this point, it’s already an hour into your day, and you still haven’t been able to start doing anything. Begrudgingly, you call the IT department, knowing that you will be severely behind on your work. The IT department has you working on a spare machine while they figure out what’s wrong, but that system doesn’t have everything you need. One week later your computer is replaced or repaired, but now you’re delayed on all of your projects.

Outdated computer systems can reduce productivity by up to 50 percent per week that they remain in production. For an employee earning $25 per hour, your business is losing up to $500 per week of productivity, plus the cost of repairing the system. If a machine is out of production for one week, with a conservative repair cost of $1,250 (five hours of labor, plus the cost of parts, shipping or travel), it costs your business a whopping $1,750 plus an additional productivity cost of $500 per week that that machine remains out of service.

Conversely, a mid-range business-class computer costs $900. The cost of labor is significantly less. With the proper IT protocols in place, setting up a new computer system takes less than two hours (approximately $400), bringing your total investment to $1,300. At a minimum, this can save your business $450 in lost productivity per machine.

Pairing this concept with a computer replacement schedule keeps smart business owners ahead of the curve. It ultimately saves them an incredible amount of time and money in both cash and productivity. The average time in which a computer system remains productive is three years. Over the past five years alone, our need to multitask, and the increased system requirements needed by the software we use, renders many five-year-old systems obsolete. Replacing machines on a three-year cycle ensures that there’s less of a chance for productivity loss, and the possibility of recuperating some of your investment by selling those machines to a recycling company.

Without the proper IT protocols in place, companies can lose money in the form of cash and productivity. Time lost from a slow or outdated computer system means your employees have less time to work on things that make your business money. It’s essential to speak with your IT provider about creating these policies as soon as possible!

George Dikeakos HeadshotGeorge Dikeakos is an IT professional who has 15 years of IT Support & IT Management experience. He is currently one of the partners at Leveldesk, a Managed Service Provider based in New York City and Orange County, California.

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Is Your Website ADA Compliant?

Is Your Website ADA Compliant?

​You’ve probably heard of the Americans with Disabilities Act (or ADA), but you may not know how it affects your website. If you are a business owner whose website hasn’t been updated to meet ADA compliance standards, now is the time to do so.

An increasing number of businesses are facing lawsuits and legal penalties for failing to put compliance measures into place. The Department of Justice (DOJ) requires that websites be accessible to vision, hearing, and physically impaired individuals, and can levy penalties against those that fail to comply. Not only is website ADA compliance legally required, it’s good for business.

 

What is an ADA Compliant website?
Sight, hearing, or mobility-impaired individuals may have difficulty navigating through a website without accommodations. Just as businesses with physical locations must meet ADA guidelines, so must websites. All users must be able to access website contents, including those with these impairments. Now that the internet has become such an integral part of everyday life, it makes perfect sense that there is equal access.

Although the DOJ doesn’t yet have exact regulations in place, there are guidelines to follow on the W3C WAI web page and the American with Disabilities Act (ADA) web page.

 

What Accommodations are Present in ADA Compliant Websites?
ADA compliance on a website means that all areas are equally accessible, even to those with impairments. It means providing alternate functions to access all areas of a website. For example, here is a highly simplified list of accommodations that help websites meet with ADA requirements:

VISUAL: An option that allows viewers to enlarge text or add high contrast to make text easier to read for those with impaired sight. Images must contain descriptions that can be easily accessed.

AUDIO: Transcriptions should be available for text, images, and videos for hearing-impaired visitors. A text-only option should also be available.

PHYSICAL: Comprehensive keyboard navigation is required for mobility-impaired visitors.

 

How Can Businesses Ensure Website ADA Compliance?
The easiest and fastest way to ensure ADA compliance is by employing a qualified web development agency to evaluate your site, prepare a list of recommendations, and implement accommodations where needed. If you plan to apply them yourself, here is a list of ADA guidelines with examples of issues and solutions.

With recent settlements on lawsuits ranging from $5,000 to $50,000 these days, there is wisdom in getting your website into compliance, and waiting could cost you. The number of these lawsuits has been steadily growing, and this trend is expected to continue.  Keep in mind that whether or not your business gets hit with an accessibility lawsuit, your site will still need to be ADA compliant.

Have Webideation help you develop a custom website ADA compliance plan today.

Janice Grace is a web developer and digital marketing specialist with Webideation

Mailchimp Nails It

Mailchimp Nails It

My web development clients know I recommend MailChimp over any other email service, mainly because it is affordable and easy to customize branded emails.  Their tutorials and automated copy-and-paste subscription forms make easy work of email marketing, even for newcomers.

Research supports the use of website popup subscription forms now more than ever.  To make the most of this, MailChimp recently improved their copy-and-paste popup email subscription forms, proving once again to be innovators in email marketing for small businesses.

My web development clients know I recommend MailChimp

There is a drag-and-drop form builder which allows users to quickly customize and brand popups; no complicated coding required.  The builder even displays what the popup will look like on a desktop or mobile device.

Users can also specify if the popup appears a specific time after pageload, or if it is triggered by scrolling or exit intent.  Taking it a step further, the popup can be designed to cover the entire page, it can be small and slide in from the side, or it can be across the bottom and disappear only when users click to close the box.

This is not a stripped-down version of a great idea.  All the features you could want are at your fingertips, and it’s free.  Once again, MailChimp delivers on making email marketing easy and effective.

Do you use MailChimp or want to know more?  Enter your comments below.  I want to hear from you.

Janice Grace is a web developer and digital marketing specialist with Webideation

8 Free Ways to Boost Attendance at Your Next Business Seminar

8 Free Ways to Boost Attendance at Your Next Business Seminar

Here at Webideation, our Orange County web design business, our clients often want our expert opinions on a variety of marketing issues. Today, let’s talk about how to improve attendance at your next event.

You interviewed and scheduled intriguing speakers. You secured the perfect venue and arranged for refreshments. You made sure every detail was perfect.  Wouldn’t you want to do everything possible to make sure your event is well-attended? Of course you would, especially since a poorly-attended event can do more harm than good for your business image.

With these tips, you can spread the word online without spending a fortune promoting your event.  Using online methods to promote your event can also help improve your website’s SEO by creating mentions in searches and social media, not to mention increased exposure to a targeted audience.

 

1. YOUR WEBSITE Make room on your home page for upcoming events, and include a clickable call-to-action button for RSVPs. Minimize the number of clicks needed to RSVP to inhibit abandonment. Event listings have the added benefit of making your website appear active and engaging. Hint: Make sure your website has a subscribe button on every page to grow your email list.

 

2. EVENTBRITE – Using Eventbrite to manage RSVPs not only streamlines the process, it can also enhance your attendance simply by being searchable on their website, potentially reaching audiences well outside of your normal contact channels.

 

3. MAILCHIMP  Using your email list, send out invitations:  45-60 days before the event, send out a Save-the-date; A month out, begin sending an Invitation weekly, then again 2 days before.  Thank them for attending afterward, including an online survey to learn about ways in which you might improve.  Note:  Always allow readers to unsubscribe.  Failing to do so will tarnish your business reputation.

 

4. MEETUP – Used for finding groups of like-minded individuals, your event can be broadcast to a huge network of people actively wanting to connect with others.  Because they searched for your topic, attendees from MeetUp will already be interested in your product or service.  No hard-sell needed to pique their interest.  Not that you would do that anyway, right?

 

5. NEXTDOOR – A neighborhood email group that lets users choose either a local area of communication or a larger geographic area surrounding their neighborhood, centered from their home address. Keep in mind that users are required to use actual names and addresses. NextDoor can be very useful for businesses that serve consumers in specific areas.

 

6. SOCIAL MEDIA: Facebook, LinkedIn, Twitter – Talk about your speakers, what their specialties are, and how their topics can enhance your attendees’ businesses. Ask speakers and attendees to promote the event on social networks. Send them an event-specific image, icon or badge to display on their websites and social media.
Facebook Events – events that sell tickets directly on Facebook drive 2X more sales and free registrations on average than events that redirect to a ticketing page.
LinkedIn Event – create a Showcase Page, which is a subsection attached to your Company Page. Using LinkedIn to market directly to business contacts already familiar with your business is a great way to include people already motivated to network with you.
Twitter – With younger audiences moving to Twitter and away from Facebook, failing to promote your event on Twitter might mean missing an entire demographic. Create a clever hashtag and ask your friends and colleagues to retweet.

 

7. SURVEY – Survey before and after your event to keep your business top-of-mind and to determine areas for improvement.
PollDaddy – From the makers of WordPress, one of the most powerful, tech-forward companies in the world, it gives users more tools and analytics that anyone could ask for.
TwtPoll – An innovative social media survey tool that is very much tech-forward.

 

8. ONLINE VIDEO – Create sneak peeks and introductions to speakers. Detail what attendees will learn, and provide engaging snippets about your event. One video that stands out in my mind – a venue whose parking wasn’t easy to find made a short, funny video of someone in their car doing a turn-by-turn guide on their iPhone. No special equipment needed.
YouTube – YouTube is the second-largest search engine in the world (after Google, which actually owns YouTube).
Vimeo – Similar to YouTube and rapidly gaining viewers, it offers high-quality video that is easy to use.
There are some excellent paid livestreaming services, but I recommend trying YouTube first.

 

I recommend using a memorable image with your logo prominently displayed in the corner for each event and use it across all platforms. I cannot emphasize enough the value of visual imprinting when it comes to promoting your business and event. If you have ever met me, you know I wear a badge on my lapel with my company logo. Geeky, yes. But effective visual imprinting? You bet. People always remember my business name. Secondly, you don’t have to use all these methods at once. You can try each one separately, measure the results, and then decide which ones work best for you.

Please get in touch if you need help getting started on any of these suggestions, and to let me know how well these methods work for you. I also welcome your ideas and suggestions.

Janice Grace is a web developer and digital marketing specialist with Webideation.